Every module touches on a key aspect of creating a bestselling author brand. The 20- to 30-minute videos provide essential info without fluff or filler—so you don’t get overwhelmed and have ample time to put what you’ve learned into practice. You’ll also receive worksheets with each lesson’s major takeaways, as well as exercises designed to help you apply the concepts to your career as a novelist.

1. Your Bestselling Book
Research shows that bestsellers in all genres have several key factors in common. I’ll explain how to create a “high concept” idea that makes a story unputdownable; increase your writing’s readability so people zip through your novel; and use cognitive science to make your book appealing to more readers.

2. Your Bestselling Brand
Whether you have an established author brand or haven’t published yet, a few seemingly minor branding decisions can make a major difference in whether readers say, “I have to read that!” when they see or hear about your novel. In this lesson, you’ll learn how to effectively position your books by choosing the right genre, sub-genre, comp books, themes, tropes, cover, and design elements.

3. Your Bestselling Book Pitch
“Tell me about your novel”: The next time someone asks you that, you’ll know exactly what to say—because in this module, you’ll learn to create a magnetic logline (aka elevator pitch). You’ll also get instructions on crafting a concise yet ultra-compelling query letter (if you’re seeking agent representation or pitching to editors) and book blurb (that is, the description on your novel’s jacket and product page).

4. Your Bestselling Marketing Plan
Becoming a reader magnet doesn’t require spending all day on social media. In this module, I’ll show you how to use organic (free) marketing to find readers, get them to give your novel a try, and turn them into real fans who can’t wait to read what you write next. I’ll also offer low-cost marketing ideas and give guidance on how to choose marketing strategies that are right for you and your readers.

5. Your Bestselling Story
Yes, it really is possible to sell yourself without feeling like a sellout. In fact, research shows that self-confidence and self-trust make you far more likely to reach your goals (and even better, neither require toxic positivity or “faking it ’til you make it”). In this module, you’ll learn to use your storytelling skills to tell a better story about yourself—so that whether you’re chatting with prospective agents or publishers, speaking to a bookclub, or posting on social media, you show up effectively, authentically, and in service of the author brand you’re creating.

 

Important: Upon payment, you will be taken to our login page. If you have not previously purchased one of our products, you will be prompted to set a password for your account. Please do not skip this step.

Once your account is created (or if you already have an account) you will have immediate access to the Course Library where Bestseller Bootcamp is stored. 

You will also receive an email from [email protected] with additional information. (Please check your spam folder.)

Please bookmark this link, which you will use to access the course: https://evenbetterco.mykajabi.com/login. When you purchase Bestseller Bootcamp, you will have access for the lifetime of the course, with guaranteed access for at least one year from the date of your purchase. 

If you can’t access the course, click the "Forgot Password” link on the login page. You will receive an email with instructions on creating a new password.